Shapeshifter BBQ

Copywriting

An Atlanta-based food brand of barbecue sauces, rubs, and pop-up experiences. We collabed with Shapeshifter on a fun and edgy brand voice that channeled the rebellious spirit of heavy metal music. To support the brand launch, we crafted mouthwatering copy for digital marketing materials to pique people's interest and appetite. The Shapeshifter team let us loose on the product names and packaging copy, where we drew inspiration from iconic metal bands and songs.

The result? A harmonious brand voice that stays consistent whether it appears on shelves or online. See the products here.

A promotional website for Shapeshifter products, featuring a bold headline 'Shift Your Tastebuds,' a paragraph about flavor influences, an orange shop button, and an image of food grilling with smoke, along with a curved text banner that reads 'Fine Dining Influenced - Woman-Owned'.
Close-up of a smoked, seasoned beef brisket with a dark spice rub crust.
A timeline infographic about a boy named Michael, illustrating his development from early childhood to adulthood with images and captions from the 1990s to 2024, focusing on his relationship with food and cooking.