Stuff I Wrote
Products
Shapeshifter BBQ
An Atlanta-based food brand of barbecue sauces, rubs, and pop-up experiences. We collabed with Shapeshifter on a fun and edgy brand voice that channeled the rebellious spirit of heavy metal music. To support the brand launch, we crafted mouthwatering copy for digital marketing materials to pique people's interest and appetite. The Shapeshifter team let us loose on the product names and packaging copy, where we drew inspiration from iconic metal bands and songs.
The result? A harmonious brand voice that stays consistent whether it appears on shelves or online.
Check out the web copy I did for them here.
Goody Boxes by Chewy
I penned the packaging copy for Chewy's Goody Boxes, a delightful themed collections of treats and toys for our beloved pets. My goal was to capture the excitement of unboxing a special surprise, ensuring every word—from the playful product descriptions to the charming box narratives—sparked joy for pet parents and their furry friends alike.
Click box to view gallery
