Rylo
Formerly known as Nagish
Creative Producing • Scripting
Led creative concepting, scripting, and production strategy for Nagish through its full rebrand to Rylo. I developed video and static content that drove brand awareness, built cultural resonance, and fostered authentic connections within the Deaf and hard-of-hearing communities.
Rebrand Teasers
Concepted a teaser campaign driving awareness for the Nagish-to-Rylo rebrand. We leaned into authentic, culturally specific micro-moments that were recognizable to Deaf and hard-of-hearing individuals, but often overlooked by hearing audiences, to build early momentum and community trust ahead of launch day.
Launch Day Hero
Ask Me Anything: Deaf Edition
Partnered with influencers and content creators to produce an Ask Me Anything series answering common and taboo questions about the Deaf and hard-of-hearing community. We crowdsourced anonymous questions across TikTok, Threads, and Reddit to bridge the gap between hearing viewers and Deaf culture through honest, engaging, and educational conversation.
Deaf History Month Featurette
To celebrate Deaf History Month, we produced a short doc-style featurette centered on real, authentic community stories.