Fast Movers

End-to-End Creative Direction • Campaign Strategy • Concepting & Scripting • Talent Sourcing• On-Set Field Direction

We traveled across the U.S. to showcase five real Thimble small business insurance customers, from a caterer in Maryland to a candle maker in California.

The campaign was designed to hit two goals at once: drive paid acquisition with authentic customer proof, and capture extra storytelling assets for organic engagement.

[EXTERNAL] Fast Movers UGC Campaign (July 2021).pptx (1).jpg
[EXTERNAL] Fast Movers UGC Campaign (July 2021).pptx (4).jpg
[EXTERNAL] Fast Movers UGC Campaign (July 2021).pptx (3).jpg
[EXTERNAL] Fast Movers UGC Campaign (July 2021).pptx (2).jpg

Organic

I guided talent to tell their authentic stories, creating personality-first content that resonated directly with small business owners on Instagram and X (Twitter).

Paid

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Rylo Creative Direction