Thimble Insurance
The Ask
As part of my copywriting role at Thimble Insurance, I was responsible for ideating and producing creative content across Twitter, LinkedIn, and Instagram.
The Problem
How the f*ck do you make a business insurance company’s social media presence exhibit thought leadership, education, and fun?
This LinkedIn post received 2k+ impressions and had a 3% CTR to our Careers page. Oh, and I made it in MSPaint. Our designer (and her new baby) were so proud.
The Strategy
Create four main content pillars: Diversity, Equity, and Inclusion, Small Business Humor, Editorial, and Spotlights (Customers + Thimble Employees)
Make small business owners the heroes of Thimble’s story via individual customer spotlights
Connect with customers via relatable small business owner humor
Celebrate diversity in the small business community
Empower small business owners with accessible resources and business insurance education
Showcase the employees behind the insurance and give insight to jobseekers on our values, people, and culture
July 4th, 2021
July 5th, 2022
Instagram saw a 30% follower increase.
“Sometimes you forget that they’re an insurance company and it feels like you’re following a business-savvy friend.” - CoCo, Thimble customer
“I decided to apply to Thimble because I saw how much you genuinely valued diversity in the company and in the small business community on your socials.” - Thimble Job Candidate
A whole lotta laughs
The Result
Sometimes we sold insurance too.
Here are a few of my favorite assets we produced for paid social and product launches.
